Finding similarities between different things is key to formulating creative solutions. It’s not surprising to find connections between things that are compatible, alike, or...
Innovation Isn’t Found in Conventional Relationships
read more
Marketing
Innovation in Focus: Seeing Through the Haze
The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and...
Collaborate with Divergence to Carve Out Innovation
At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions. You could...
Visual Blocks that Delay or Deter Innovation
When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options, and possibilities, even when your conscious attention is...
Find Innovation with Intention
Inspiration for innovative concepts exist in every aspect of life. That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most...
Learning How to See Innovatively
Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see potential. To...
Eyeknowvation: How to See Your Way to Innovation
Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye. The simplest method is seeing what’s in front of your eyes. You register what...
3 Types of Semantic Markup to Enhance your SEO
In our last blog we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search...
It Really Is a Question of Semantic Markup for Successful Web Design
As websites continue to evolve from code-oriented pages with images and text into multi-tiered, sales-oriented tools, the more important HTML semantic markup becomes. Semantic...
How Strategic Planning in Web Design Leads To Breakthrough Ideas
When approached strategically, a website redesign gives you the chance to address past problems and capitalize on new opportunities. It’s also the perfect time to step your...
The Slippery Slope of a Web Design Internal Review Process
A web design could be a monumental undertaking for any business. It consumes money, manpower and creative resources during every stage of the process. The key to streamlining the...
Will Your Content Have the Bones to Stand Up to Prospective Customers?
While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call...
Hit a Wall During a Web Design Project?5 Tactics to Get Back on Track
At some point in the web design and development process you are going to find yourself at a creative impasse, whether you are contributing ideas and feedback to your new website,...
5 Customer Centric Content Tips for Web Design
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis...
Ad Content to Your Site That Leads To Web Conversion
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just...
Web Design Navigation Strategy in 3 Steps: #3 “Fine-Tuning”
Now that you gathered data about the buying process of your prospective customers, organized and analyzed your findings against your sales process and business goals, the...
Web Design Navigation Strategy in 3 Steps: #2 “Mapping”
Which of These Data Points is Just Like the Others … In step one of your navigation strategy, data is gathered on your customers. The goal of that data pull is to...
Web Design Navigation Strategy in 3 Steps: #1 “Findability”
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what...
Watch Your Customers “Get the Job Done” for the Best Web Design
A common goal every website and every web design should have is to provide solutions to problems experienced by its visitors. In this context, content is created to address...
How to Combine & Construct Data Points for Empathetic Website Design
In our last post, we defined the process to collect data pertaining to your prospective customers that would allow you to develop an empathetic web design. In the COLLECT stage,...
The “How To” of Data Collection for Empathetic Web Design
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making...
How to Walk the Walk and Talk the Talk with Prospective Customers
Most companies describe themselves as “customer-centric”, but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or...
Effective Website Design Needs Sales-Focused Content
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision making...
How to Avoid a Marketing and Branding Identity Crisis
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you...
How to Develop Creative Design for your Customers
"Creative design" goes beyond surface aesthetics. It's the blueprint used in the WOW factor prospects will experience when interfacing with your brand. No one knows your business...
Get Into Trouble with your Website Design and Generate Leads
If you want to delight potential customers with your company's next website design, get into trouble, that is, your potential customers' trouble. Dig deep to understand what...
The Importance of Creative Design
In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably...
Creative Design, Branding and Marketing
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this...
Defining Prospect Research for Web Design
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design and experience for your online...
Three Important Prospect Research Tools to Develop Web Design that Increases Sales
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends...