90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings...
Strategic Marketing Tactics for Social Media Lead Generation
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Digital Marketing
Increase Sales with On Page and Off Page SEO
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step...
How to Create an Empathetic Web Conversion Site
“Empathy is about finding echoes of another person in yourself”* speaks to the essence of user centric web design. The power of empathy is represented in compelling content...
Increase Sales by Creating Sales Ready Prospects
There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation. Once implemented, you’ll capitalize on more...
Effectively Increase Sales: Manufacturing Sales Momentum
To consistently increase sales, maintaining momentum from lead to conversion can be challenging. Many businesses don’t have a dedicated sales force or even a single staff...
Google’s New Mobile Device Oriented SEO Element
Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts. Interestingly, these...
Increase Website Conversion: Learn What Prospects Want Without Asking
The ultimate goal of your website and subsequently your internet marketing effort is to steer visitors towards some form of action that will bring them closer to a sale. This...
It Takes More Than Search To Generate Website Leads
In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads. Even though Google has nearly 70%...
Google’s Algorithm Update: Is your Website Hummingbird Compliant?
“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the...
Google Rewards Mobile Websites With Higher Rankings
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are...
7 Direct Ways to Find Potential Customers on LinkedIn
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of...
LinkedIn Conversion Triggers
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on...
Where to Post Content On LinkedIn
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they...
3 Simple Content Writing Tips to Get Good Leads on LinkedIn
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and...
Using SEO Keyword Phrases in Your LinkedIn Profile
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are...
Your LinkedIn Profile Is About Brand Identity and Trust
What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with...
Advanced your Brand Strategy by Developing an Effective LinkedIn Company Page
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your...
Enhance Your Lead Generation Process By Strategically Constructing Your LinkedIn Profile
LinkedIn quickly becomes an essential cog in the lead generation process once B2B companies understand how to use it. Those who experience the most success in their brand...
Three Never Miss Website Ideas
So, your company has a brand new website that you spent time and money developing, writing, and SEO-orienting. Welcome to the World Wide Web, home to more than 366 million...
Use Strategic Website Copywriting for Better Marketing and Branding
Website copywriting encompasses every bit of your brand’s online effort from the actual website content, to your online offers and blog page. This content is the driver for your...
Revamping Your Brand Position? Begin with Consumer Research
How is your brand positioned in the market? In other words, how does your target market view your brand in your industry? Do you know? If not, how do you find out? Thanks to...
Effective Off Page SEO Techniques
Off page SEO is key to attracting inbound traffic. Article marketing is one effective technique to expand the reach of your brand message while driving targeted traffic to your...
Why Automated Marketing Techniques, Like Mass Post-Sharing, Damage Your Brand Positioning
When online marketing became more the norm than the anomaly for businesses, there was a shift in the processes for many marketing tactics. Brands focused a lot of their energies...
Advanced Internet Marketing Blends Inbound Leads &Traditional Efforts
Instituting an inbound strategy can have a profound impact on the quantity and quality of your inbound leads. With this in mind, there are advanced internet marketing technique...
Should You Be Tracking Internet Leads With HubSpot or Google Analytics?
The goal of any website is to drive internet leads as part of the company’s lead generation process. Understanding that, you need to understand that tracking on inbound leads is...
Generate Leads and Increase Conversion Rates With Content Marketing
When trying to generate leads and increase conversion rates, consider content marketing strategies rooted in empathy. It’s About You, Not Me When you’re building out content...
2 Critical Inbound Marketing Mistakes that Kill Conversion Rates
If you are investing time and money into an inbound marketing strategy, your ultimate goal is to generate leads and increase your conversion rates. However, there is more to an...
Why Your Business Needs to Use Video Marketing for Internet Leads
Video marketing is an effective method for generating Internet leads. Even if you’re a national company with one or multiple locations or service areas, video...
How to Build the Best Inbound Marketing Strategy for your Business
When you consider an inbound marketing strategy for your business, it’s important to build that strategy in a particular order. Like any strategy, you need to understand the...
Three Simple Tactics to Increase Conversion Rates
When creating a strategy behind a lead generation process, businesses need to consider the final step in the process, landing page conversion. Landing pages are the destination...