Business and Social Media Case Study: The American Egg Board (www.IncredibleEgg.org)
At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American...
Business and Social Media: FAN Page Changes
As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality...
Social Strategies that Work
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your...
Business and Social Media: Cisco Case Study
NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be...
What’s keeping Your Social Media Marketing Management Moving ?
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into...
How to Track your Buzz: Best Social Media Monitoring Tools
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your...
Crowdsourced Research: Minimize Cost and Maximize on your Investment
Marketing research is a vital step that can help ensure the success of any type of marketing plan, so why is it so often left out of the process? When targeting a market or...
Build your Mobile Marketing Program
Mobile marketing is pushing forward full-steam ahead. While it has been used primarily as a B2C tactic, as executives become more reliant on their smart phones, there is a very...
Online Marketing Growth Drivers for 2011
As has been reported, online marketing is continuing to grow across most industries. Both B2B and B2C companies are investing more of their marketing dollars into the various...
A New Year Means New Options for your Mobile Marketing Program
Happy New Year! Forget getting back to business “as usual”, there is already a new trend on the very near horizon poised to advance the options for business to...
How to Engage Fans on Facebook using your Profile and Graphics
With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from digitialbuzzblog.com, it’s becoming increasingly important that each...
How to do Local Marketing Online
Any local business engaging in web marketing knows that there is a very real need to enhance their web marketing with geo-targeting options. This means that, for those local...
Graphic Design Trends for 2011: More than a New Look
With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online...
A Social Media Marketing Trend You Need to NOT Follow
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have...
Social Media Takes on TV
In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a...
Influence of Social Media – Converting your Top 1%
Reports have shown that the top 1% of your social media sites audience generates nearly 20% of all the site traffic through sharing and commentary. This 1% is your key target,...
Social Media in the Business World in 2011
As the year comes to a close and business owners around the country consider options for their 2011 Web Marketing budgets, focus turns to the Social Media trends for the year to...
Developing a Brand Across your Entire Web Marketing Campaign
In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness....
Web Content Strategy for Higher Retention and Conversion
Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites...
How Online Blog and Journals Can Enhance your Online Brand
In the fast-paced world of web marketing, there is one fact that has been a constant fact. Informative, timely and engaging content, is the heart of any effective web marketing...
Benefits of Online Marketing Done Right
Web marketing offers businesses a no barrier access point for their marketing plan. Because of this easy access, many companies view the process as “simple” and use...
Social Media Marketing Management: Making the Most out of Twitter
As the function of social media for B to b clients continues to grow, many companies are re-evaluating the marketing potential a Twitter profile offers to their business....
Social Media Marketing Management for Business
In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of...
Is your Website Mobile? Why you need a Mobile Marketing Program.
Hundreds of customers across the country camped out for the new Droid X last month and Motorola has shipped 2.3 million of the smartphones in this past quarter alone. Over 20...
Social Media Marketing Package Benefits for Business
As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a...
Internet Web Design to Increase Brand Awareness
What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web...
Did you Make your Website of Straw, Sticks or Bricks?
Most business owners are well aware that they need a Website. Most business owners are also aware that it can be an expensive undertaking and may or may not work to market their...
Who Do You Think You Are??
Although the fundamentals of branding are straight forward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when...
How to Do Web Design and Drive Sales
The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website...