SEO Optimization Tools your Biz Needs
Have you noticed a drop in your website’s rank lately, since Google made additional changes to its rank algorithm’s? Well, these mathematical operations set the bar...
Layouts Changes for Facebook and SEO
Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO...
How to Use Search Engine Optimization for your Website
Your web design is the central point of your online marketing plan. It is the target of every back link you post online via tweet, blog post or article link. It will do your...
Blog your Way to Better Ranking: Blogging for SEO
The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines,...
Integrate Social Media and SEO for Better ROI
It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? Social Media plan relies...
Develop Marketing Strategies for Social Media
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the...
Benefits of Social Media for Business ROI
In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those...
Social Media in the Business World – Evaluating Your Social Currency
In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion...
What is the Value of Social Media in the Business World?
If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook...
How to Measure Social Media Klout
As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to...
Social Media Marketing Management Builds Engagement
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business...
Internet Marketing 101: Google+ for Business
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile...
Professional Writing Techniques: What NOT to Do when you Blog
Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be...
Blog Design Tips for Mobile
With every new release of increasingly powerful and web-ready smart phones, companies that use a blog to reach their target market have to consider the blog functionality for...
Local Search Engine Optimization Retakes the Spotlight
While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their...
How to use Mobile Marketing to be more Interactive
I know it may be hard to imagine that mobile marketing could possibly become more interactive, but SnapTags take mobile landing pages to the next level. What is a SnapTag? A...
How to Develop a Mobile Website, the Right Way
As smart phones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities to their company websites. With...
Web Development Trends 2011 –Schema.org
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website,...
How to Engage Fans on Facebook and Convert Them
Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one...
Social Media Marketing Management for Merchants
As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling...
Facebook and Smart Search Marketing
In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands...
Social Media Managementt Solutions for Email List Building
There’s always a lot of debate about how to best build your email marketing contact lists. SPAM Act guidelines steer companies away from buying lists more often than not,...
7 Tips to Get Real with Social Strategies that Work
“Join the conversation”, “Connect online”, “Reach your audience”. We’ve heard the platitudes that surround business social media...
The Top 9 Benefits of Social Media for Business
We’ve all seen the statistics reports, the flurry of news coverage and webinar/seminar presentations driven to convince businesses of the validity of Social Media Marketing...
Social Strategies that Work to Promote your Online Content
You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented and timely content that will draw the...
Professional Writing Techniques for the Web
“Content is king”. “Target your content to your audience”. “Use keywords in your text”. We’ve all heard of at least one of the rules surrounding writing online content, and to...
Web Content Strategy for SEO
Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can...
Twitter and SEO
Can you really increase your SEO 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter...
How to Use Search Engine Optimization Effectively
Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to...
SEO in 2011
Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page...