Use the Holiday Season as Inspiration for your Brand Development
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to...
Brand Development: What’s (REALLY) In a Name?
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your...
Paradigm’s New Location for Branding, Inbounding Marketing, and Website Development
We've moved.New Location, but same phone number and email address New Address1400 East Touhy AvenueSuite #258Des Plaines, IL 60018info@paradigm-il.com847-768-0018
Step Two of the Lead Generation Process: Tracking and Reporting
Following last week’s post about building lead projections, step two in your lead generation process is tracking your leads on a consistent basis and report on the upswings and...
Step One of the Lead Generation Process:Why You Need Lead Projections
Many business owners understand that the objective of having a website is to employ a lead generation process to drive traffic and prospective clients, a/k/a/ leads, to their...
The Lead Generation Process: A Marathon, Not a Sprint
As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic...
3 Content Development Secrets your Business Needs
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns,...
Content Marketing:How to Build Traffic with High Quality SEO Articles
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning...
Sending a Business Email that Drives Internet Leads
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management...
Three Call to Action Examples That Drive Internet Leads
“Call to Action” (CTA) buttons or links call site visitors to take some form of action. Combined with a contact form, CTAs are launching pads to generating internet leads...
How Many Internet Leads (and Sales) Do YOU Want from your Online Marketing Plan?
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead...
Increase Lead Generation by Optimizing for the Right Keywords
Keywords are the building blocks to the content you create for your online lead generation efforts and a vital element to its ultimate success. What’s in a Keyword? Keywords are...
Understanding the Relationship between Website Conversion & Analytics
As a business owner, you understand that you have to have a website and some form of online marketing plan in place to drive leads to your sales funnel. However, if you are like...
How to (Really) Measure your Lead Conversion Rate: Set Goals
Recently, we’ve discussed how to increase your website’s lead conversion rate by keeping the most effective lead generation methods and tools “above the fold” of your website. We...
Search Engine Optimization vs. Pay Per Click Advertising
A few weeks ago, we discussed the benefits of a custom web design for your business website. Well, now that you have a customized design showcasing how unique your company is,...
Keep it Above the Fold to Increase your Lead Conversion Rate
Your website is the crux of your online lead generation funnel and as such, needs to work hard as a lead conversion tool for your site visitors. How do you ensure that it’s doing...
Why Custom Website Design Services Might Become Important
When looking for a web design agency in Massachusetts, Chicago, New York or any other city, it’s important to be sure they are skilled in custom website design. In addition to...
Part II: Nurture your Leads with Inbound Marketing Services
Last week we discussed how the tone and direction of inbound marketing services can have a drastic effect on your results. To sum up, inbound marketing services should be focused...
Part I: Tone and Direction Matter with Inbound Marketing Services
Why does your company need inbound marketing services? Your business is unique. You have something exceptional to share. You know it, your current clients know it, but how do you...
What Makes Up Effective Social Media Marketing Services?
So, if you’re a business owner, you’ve heard of social media marketing services. There’s also a good chance you’ve had prospective vendors reach out to you telling you why you...
6 Ways to Define High Quality Copywriting Services
When you’re company needs copywriting services, meaning high quality copywriting services, for its marketing efforts, it’s important to be sure that your marketing...
Local Search Engine Optimization will Boost Website Conversion
Why do you have a company website? To drive internet leads that increase website conversion, right? Well, if you are a local business operating in a specific geographic area,...
How to Increase Sales Leads with your Website
Some of the most common differences between websites that generate leads and those that don’t include a presence of call-to-action-buttons, landing pages, and thank-you pages....
Lead Generation Tactics: Link Building Services
Your website is the hub of our online marketing push. No matter your web marketing strategy, it is vital that you focus your efforts on lead generation tactics. Seems simple,...
Comparing Website Ideas? Remember, the Goal is Internet Leads.
Take a minute from considering website ideas in your marketing meetings to remember the purpose of building a website in the first place. While it’s nice to lay out verbiage...
Safe Blog SEO Techniques
There are two sides to SEO content writing, the Good and the Bad. What could be bad about SEO content writing? Over-optimization can have detrimental effects on your website...
The Best Internet Marketing Strategies in Chicago-land
Your business is national, but your storefronts are local businesses. When building your website, you included links to your satellite locations. For your Chicago store, you need...
Valuable Benefits of Social Media for Business
Yes folks, social media marketing is here to stay. As a standard part of most marketing plans, social media has allowed brands to interact in a much more personal level with...
Three Reliable Blog SEO Techniques
Starting a blog is a great tool to drive web traffic and lead generation. To effectively drive targeted web traffic, garner readership, increase leads, and conversion rates from...
Things to Avoid When you Make your Website
If you have a business website, then on page SEO has come up during stages of your professional web design. However, it is rarely the primary focus for business owners or even...