Steps to Building a Strawman Website Page Structure
A strawman page structure is as much a tool as it is an approach to identify and assemble indispensable elements to website pages. It’s similar to the discipline required to...
The Strategy Behind Web Page Creation: Strawman Page Structure
The website development process has several stages, all of which are meant to work towards the most effective and results-driven website. After the information architecture is...
The Real Value Behind A Competitive Analysis
While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets,...
Five Tips to Get your Emails Opened, Read and Clicked
While sending emails is easy, cutting through the daily clutter of messages your clients and prospects receive is not. Now that more online activity is done on handheld devices...
Beyond the Website Launch: Updates and Maintenance
When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your...
Why Conventional Research Isn’t Good Enough for your Website
Public facing websites are built for an organization’s current and potential customers. While this statement sounds obvious, users of new and redesigned websites often struggle...
“RE” vs. “ER” Thinking – Breaking Down Website Redesign
More often than not, when a company looks to invest in the redevelopment of their website,discussions are launched with a website review divulging issues or problems with the...
Invest in the Creative Destruction of your Website
When it comes time to changing things up within most organizations, goals for the “grand plan” are often based on pre-existing conditions and strategies built with a “what has...
Selling On the Seven C’s
When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no...
What Makes Great Copy
Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your...
Disrupt the Day to Day to Drive your Business Forward
Instituting a new business process requires change - which is temporarily disruptive, scares some while making others uncomfortable. Because most business processes directly or...
The Importance of Maintaining Momentum During your Web Project
Undertaking a web project like a redesign or redevelopment is seen as a necessary evil to keep your business competitive.While it does take a good amount of concentration and...
Developing Your Business Strategy From the Outside-in
How long have you been in business? How does today’s market compare to when you started out? How has your competitive landscape changed, have there been shifts in the industry as...
Pretotype: How Your Business Stays Innovative
“Plans are worthless, but planning is everything” - Dwight D. Eisenhower. This truism is as accurate in battle as it is in business – especially in rapidly changing markets. Why?...
Adding Value to Tactical Strategic Business Planning
Strategy is as much about what to do as it is what to not do. It establishes soft, but clearly understood parameters flexible enough to be modified based on market feedback and...
Develop Agility, Collaboration and Awareness within your Business Plan
The degree of success a company achieves is partially dependent on its ability to craft a thoughtful, clear, and actionable strategy that is embraced by those who could bring it...
Why You Need a Business Plan Review
Every business needs a business plan, detailing the strategies in place to develop your brand and grow your business. However, a business plan is not a set it and forget piece to...
The In and Outboxes of Email for Sales and Lead Generation
In this fast-paced world we live and work in, email has come to be a standard part of our everyday experiences. Think about how many emails you send, personally and...
How to Avoid Potential Pitfalls with Email Communication during Long-Term Projects
The success of a long-term project, like a web design, could be partially attributed to the email skill levels of your team members and clients. Email communication can either...
The Necessity of a Central Point Person for your Projects
It’s abundantly clear to anyone in business – communication is a vital component to day to day business, and even more so during projects. The timeliness of data sharing,...
Are your Existing Business Processes Deterring Effective Communication?
Business process: a broad term covering all the daily tasks, routines, and patterns within your company that drive it from one day to the next. For established companies,...
Technology: Bain or Boon to Team Communication?
When a team of internal and external members is working on a project, communication is the most vital element to keep things moving in an efficient manner. That said, it is...
The Tiered Strategy of Team Communication
During an extended team project, like a web development, “even the best laid plans of mice and men can go awry” due to group dynamics. It’s as challenging when you know people...
Effective Communication and Its Effect on your Business
How does your team communicate? By “how” we mean the actual give and take that happens between your team members on a daily basis to keep projects and business processes moving...
Whisper Down the Lane: The Importance of Effective Communication During a Web Redesign
“Communication is key.” This overused and often under-implemented phrase is the basis for our next series of blogs. While every executive is aware of the importance of...
The Negative Impact of Website Redesign Assumptions
A website redesign is a necessary but often lengthy undertaking for most businesses. The urge to cut corners during strategic planning is prevalent, but failure happens when...
Clarify Online and Offline Relationships during Web Design: Part II – Internal Business Processes
Websites play a key role in every company’s marketing and sales process because they are a channel that customers and prospects use to interact with them. When updating your...
Clarify Online and Offline Relationships during Web Design: Part I – Web Form Review
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touch points and the internal...
Consistency in Web Design and All Online Touch Points is Critical for Successful Lead Generation
An effective web design capture’s a company’s brand essence and has a consistent look and feel with the rest of its marketing materials, messaging and approach. In fact, it...
Innovation Requires Focus on Similarities Not Differences
When striving for innovation, it's important to be selective as to how you look at the problems or potential choices in front of you. It is by identifying the unseen elements in...