Content Design: The Key to User-Centered Content Creation
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic...
Intersect Ideas To Attract Attention
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's...
It Takes UI to AcqUIre Customers
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you...
What You See Is Not What You Get
What does dk VOGUE, MOTT's and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The...
Role In Reverse to Drive Your Marketing Forward
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact...
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present...
When One Isn’t Enough Apply The Creative Principle Of Addition
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website,...
Why Every Website Revamp Should Begin with A Journey
Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied...
Creation Through Subtraction
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of...
Why Your Website May Be Scaring Potential Buyers Away
Websites that are not SSL enabled will scare potential buyers away because of the “Not Secure” warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the website address. Google rewards secure websites that are SSL compliant with a bump in their rankings, and potential customers feel safe enough to browse on secure websites.
Keep Your Pipeline Flowing with LinkedIn
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential...
How To Capitalize On Your Website’s Halo Effect
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in...
Three Approaches to Website Redesign: Which Path is Right for You?
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and...
Why Photography Is Key to Industrial Websites
Many industrial websites lack clear, concise and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result,...
The 5 C’s: The Secret Behind High Performing Websites
Blogs, whitepapers, articles and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that...
Web Development Strategy: The Best Websites Are Made Before They Are Built
Steps taken before a website is developed directly impacts its effectiveness. These steps have nothing to do with code, nor the website itself. That’s because these steps...
Web Development Strategy, Part II: Organization Drives Results
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are...
Web Development Strategy, Part III: Get Buy In With Visualization
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes,...
Web Development Strategy, Part IV: Steps To Develop Your Website Content
Content is a design requirement and prerequisite because it determines how to optimize a website’s layout. Its importance to designers, search engines, and users should make it a...
Web Development Strategy, Part I: Who Will your Website Serve?
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website...
Collaboration and the Digital Consultancy
The largest sales, the most creative websites and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive...
Why Websites Need Regular Maintenance and Monitoring
Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a...
Start off with a Strong Strategy for the Best Web Development Results
It’s been said “Where you start is not as important as where you finish” ~ Zig Ziglar. We beg to differ, at least in the case of solving problems, addressing needs, or...
The Value of Speed, Momentum And Flow in Web Design
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s...
A Website Built Without Research is an Expensive Undertaking
A website is developed to support your business goals within your target market by communication how your brand uniquely meets their needs. It is also understood that website...
Effective Digital Consultation Means Ongoing, Proactive Communication
The digital industry is fluid and ever-changing, and to keep your website evergreen, searchable and engaging to your audience as well as search engines, it's critical that you be...
Understanding the Client-Consultant Relationship
Your business is a well-oiled machine, with business processes in place developed to drive it forward and a team to support them, but even if your company “has it all”, very few...
Another “Useless” Meeting? Maximize your Team ROI and Create Group Genius Sessions
With all the channels available to communicate online, is there any reason to meet face to face? The answer to this question is important when billing for, or paying for,...
How “Common Sense” Derails Group Projects, and Ultimately, Your Business Success
It takes a team effort to redesign a website successfully with a reliance on communication, collaboration, and coordination – three essentials that can’t be compromised - but are...
When “Connecting the Dots” Fails – Communication Pitfalls in Group Projects
Long-term group projects, such as a website redesign, are the reality of most companies and communication is critical to the success of these complicated endeavors. Building a...